This summer Google changed from listing 7 “related” local businesses for local search results to what’s known as the 3-Pack. In real world terms, that means when someone searches Google for a local business (like a plumber, florist, dentist, mechanic, appliance repair, hardware store or landscaper) they used to get 7 helpful suggestions from Google […]
In keeping with the trends of the year (that is, changing almost everything), Google announced today that they have renamed the venerable Webmaster Tools to “Search Console”. Webmaster tools is nearly 10 year old, it started as a tool primarily used to feed your website’s sitemap into the Google Search Engine. Many extremely handy features […]
Really great info here . . . WordStream has done the research demonstrating that PPC ads (AdWords) are better than SEO organic links because they “beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent . . . 64.6% of people click on Google Ads when they are looking to […]
Google just announced on a live call that the variety of GDN (Google Display Network) ad image sizes has grown to over 50 sizes. Until now that’s meant that a marketing agency had to produce 50 different images to fill all the available slots. To make it easier, they’re not going to let us upload […]
“The object of your advertising should not be to communicate with your consumers or your prospects at all but to terrorize your competition’s copywriters.” – Howard Gossage
