PPC Can Be Costly When Done Wrong … and Sometimes the Rising Tides does NOT Float all the Boats
There’s a few people in this world who quietly accomplish amazing feats of business, turning entire companies around, helping entrepreneurs who are tens (or hundreds) of thousands in the red come sharply back into the black. These are the real Heros.
My friend Robert in Austin, Texas is one of these. He recently wrapped up a project helping one of the top Internet Marketers in the world, Ryan Levesque, launch a successful in-person coaching program.
The other day we were chatting about my Google AdWords work and Robert told me:
“By the way, can’t remember who I was talking to, but someone whose opinion I respect was saying last week that a number of clients are fleeing from Facebook (they can’t seem to find a way to make it work) and coming BACK to… Google. Stick with what’s working. You may find yourself flooded with prospects over the next few years.”
That piqued my interest so I asked him what he meant.
He replied:
“I can’t begin to tell you how many conversations I’ve had over the last 12 months. They all go the same: “We spent 50K on Facebook ads. And we’ve got nothing to show for it.” Not that it can’t work, but there’s a little more to it than just simply pressing buttons.”
Indeed there is a LOT more to it than pressing buttons.
Oh, Google and Facebook both will gladly take your money and “automate” it for you.
Don’t go there.
Do yourself a $50,000 favor and get some education on the topic before y enter into the realm where the Machine is smarter than most of its users.
Here at my agency (October Marketing) we would never burn though $50k of a clients budget … Or even $10k.
We setup campaign structure correctly from the beginning.
We don’t let clients run ads to pages that don’t convert.
And we test everything right from the beginning so we identify THAT kind of problem with a $1,000 test budget …. or even $100.
Need help launching a successful PPC campaign that won’t (literally) eat your lunch money?
Get in touch and we’ll gladly see what we can do to build you a profitable PPC campaign where every dollar you put in to the system comes back to you as $2, $5, $10 or more.