First and most importantly: run a good business, take care of your customers, and have a great product. Then, ASK for a review. The trick is to never ask anyone but the good, happy customers for a review. If you ask an unhappy, impolite, disappointed or even neutral customer for a review you are literally ‘asking for it’: […]
Here’s the 80/20 of AdWords Initial Search Campaign Setup … . . . . Save Money, Prevent Unexpected Disasters: Make sure to keep Search and Display in separate campaigns and don’t mix them. (Google will try to get you to create a combined Search + Display campaign) When you setup your Search campaigns, do not use Search Partners […]
I’ve spent some time reviewing the biggest problems that hold back Google Ads campaigns for E-Commerce Direct-To-Consumer businesses. In one case, the owner was barely breaking even on ad spend. There were loads of small issues that were collectively keeping the campaigns from being profitable. It takes a lot of hard work (And expertise!) to […]
Note: Please make sure you both have an existing Google Ads and Google Analytics account before proceeding with these steps. 1. Login to Google Analytics at analytics.google.com. 2. Click Admin at the lower left corner of the page. 3. Choose which account and property you’d like to manage 4. Under property, choose “Google Ads Linking”. […]
Note: It is important that your Google Analytics tracking code (JavaScript) tag is implemented on your site’s pages first. Before immediately jumping into creating your first GA Audience, please make sure that your GA account supports remarketing. Please follow the steps below: 1. Login to your Google Analytics account and go to the admin tab. […]
Using AdWords to get traffic to your survey or quiz funnel works the same as Facebook Ads The Ad is selling the Offer, but you can play with exactly what part, what step, the offer is going to be. Just keep in mind that when people are searching on AdWords, they want something… they […]
I frequently see ASK Method marketers ask if they need to use a Welcome Page or not There’s essentially two reasons you need a welcome page: ) Pre-framing the conversation ) Ad Network Policy Compliance for Landing Pages The guiding principle here is that when it comes to online forms, funnels or interaction of any […]
Great article on Forbes today by Ryan Levesque, who engineered the ASK Method ® : https://www.forbes.com/sites/kimjay/2018/02/04/if-you-want-to-successfully-serve-your-customer-all-you-have-to-do-is-ask/
1. Open Google Analytics and sign into your Analytics account. 2. Click the admin tab on the lower left side of the page. 3. Select the account that you want to make changes on. 4. In the property section, select the corresponding property of the selected account. Then, click on Adwords Linking. 5. On […]
Ads, Pages, Posts, Groups … What? Here’s How To Make Sense of It All There’s a number of ways to leverage Facebook for your business. The key thing to remember is Facebook is where almost everybody hangs out. (When it comes to attracting prospective customers or clients on Facebook, its also important to remember […]
