1. Login to your Google Analytics account at www.google.com/analytics. 2. On the bottom left navigation, click on “Admin”. 3. Under the Account column, select the Analytics account that you want to link to your Adwords accounts. 4. In the property column, select the Analytics property you want to link, and click “Adwords Linking”. 5. On […]
1. Login to your Facebook Business Manager. 2. Click on “Business Manager” on the top left corner of the page. 3. Click on “All Tools”, then “Audiences”. 4. In the “Asset Library”, click on “Create Audience”. In the dropdown, choose Custom Audience. 5. A popup window will open and will ask you which […]
Hey everyone, I was just helping a non-profit organization with their PPC marketing and thought this tip would be valuable for you, too. If you are using, or ever plan to use, paid traffic in the future, . . . do yourself a favor and setup your remarketing list audiences NOW. Why now? Because the audiences can […]
Someone recently asked: Does Google like FB ads try to optimize your spend? So if it sees my maximum CPC bid does it always bid the max? Or lower based on what the market price is? In other words, if I put that I’m willing to bid $1.57 (Max CPC) for a click will Google […]
When it comes to the ASK Method®, What’s the Difference between a DDS and a Segmentation Funnel? This isn’t really “Ask.” This is actually “Ask. Sell.” DDS = “Ask.” Segmentation funnel = “Sell.” First we have Questions to give, then we have Answers to give 🙂 DDS is where you Discover. It’s “Market Research”. You’ll […]
![[Checklist] Don’t Waste Good Traffic On A Bad Site](https://www.octobermarketing.com/wp-content/uploads/freshizer/bdefc560bf071d79bea58cb9cbf9ea1d_ppc-tip-of-the-day-website-errors-waste-traffic-1156-577-c.jpg)
If you are running any kind of paid traffic and your site has ANY kind of loading issues, you are Burning Money. 90-Second Quick Checklist Here’s a quick list of what to check for: SSL errors Broken pages Page takes more than a few seconds to load Doesn’t load consistently Broken links Layout gets confusing […]
A conversion is a measurement of something you want the visitor who clicked on the ad to do, an action you want them to take online. In most cases you want them to buy. Buying is the conversion. The price they paid is the conversion value. This is easiest to understand in an ecommerce business. […]
What is the ASK Method? On the most fundamental level, the ASK Method can be seen as a quiz and a funnel put together. But there is so much more under the hood. So what is the ASK Method? An explanation of the ASK Method® would quite literally fill a book (and already has) but […]
Micro conversions are upstream events that are not purely direct money generators … … but they are absolutely essential to get people to buy, such as watching a video, downloading a lead magnet, booking a call, setting up a consultation or opting into your email list. Essentially we are monitoring when someone takes an […]
A skilled colleague with a fairly advanced web configuration recently asked me: At this point I realized I want all conversion data in one GA view. Period. Is there is some major reason why I shouldn’t use this approach, that you can think of? I agree, having it all in one view is a good […]
