A skilled colleague with a fairly advanced web configuration recently asked me: At this point I realized I want all conversion data in one GA view. Period. Is there is some major reason why I shouldn’t use this approach, that you can think of? I agree, having it all in one view is a good…
I tend to picture all digital marketing as part of a sales funnel. During a recent email exchange with a friend I wound up explaining why I look at it this way. I’m sharing what I wrote with you, in the hope that it will increase your understanding of what it takes for your business…
PPC Can Be Costly When Done Wrong … and Sometimes the Rising Tides does NOT Float all the Boats There’s a few people in this world who quietly accomplish amazing feats of business, turning entire companies around, helping entrepreneurs who are tens (or hundreds) of thousands in the red come sharply back into the black.…
This summer Google changed from listing 7 “related” local businesses for local search results to what’s known as the 3-Pack. In real world terms, that means when someone searches Google for a local business (like a plumber, florist, dentist, mechanic, appliance repair, hardware store or landscaper) they used to get 7 helpful suggestions from Google…
In keeping with the trends of the year (that is, changing almost everything), Google announced today that they have renamed the venerable Webmaster Tools to “Search Console”. Webmaster tools is nearly 10 year old, it started as a tool primarily used to feed your website’s sitemap into the Google Search Engine. Many extremely handy features…
Really great info here . . . WordStream has done the research demonstrating that PPC ads (AdWords) are better than SEO organic links because they “beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent . . . 64.6% of people click on Google Ads when they are looking to…
Google just announced on a live call that the variety of GDN (Google Display Network) ad image sizes has grown to over 50 sizes. Until now that’s meant that a marketing agency had to produce 50 different images to fill all the available slots. To make it easier, they’re not going to let us upload…
“The object of your advertising should not be to communicate with your consumers or your prospects at all but to terrorize your competition’s copywriters.” – Howard Gossage
For many businesses, it is not too difficult to get some keywords on the first page of Google, even part way up the page – say position 5, in the middle of the page with a moderate amount of investment into SEO. But from there, the climb can get steep and can take an exponentially…
In this tutorial I’ll explain how to edit the title of the blog page in WordPress when using version 2.1 of the Thesis Framework. This is a different procedure than the one needed for other pages on the site (we have a different tutorial for those). This is only for your Thesis site’s Blog page.…