What is the ASK Method? On the most fundamental level, the ASK Method can be seen as a quiz and a funnel put together. But there is so much more under the hood. So what is the ASK Method? An explanation of the ASK Method® would quite literally fill a book (and already has) but […]
A skilled colleague with a fairly advanced web configuration recently asked me: At this point I realized I want all conversion data in one GA view. Period. Is there is some major reason why I shouldn’t use this approach, that you can think of? I agree, having it all in one view is a good […]
I tend to picture all digital marketing as part of a sales funnel. During a recent email exchange with a friend I wound up explaining why I look at it this way. I’m sharing what I wrote with you, in the hope that it will increase your understanding of what it takes for your business […]
“The object of your advertising should not be to communicate with your consumers or your prospects at all but to terrorize your competition’s copywriters.” – Howard Gossage
Why stopping your advertisement campaigns to save money is a bad decision This is one of my favorite quotes: “The man who stops advertising to save money is like the man who stops the clock to save time.” It’s been attributed to Henry Ford (though there is some doubt about it). I think it makes a […]
