Note: Please make sure you both have an existing Google Ads and Google Analytics account before proceeding with these steps. 1. Login to Google Analytics at analytics.google.com. 2. Click Admin at the lower left corner of the page. 3. Choose which account and property you’d like to manage 4. Under property, choose “Google Ads Linking”. […]
Note: It is important that your Google Analytics tracking code (JavaScript) tag is implemented on your site’s pages first. Before immediately jumping into creating your first GA Audience, please make sure that your GA account supports remarketing. Please follow the steps below: 1. Login to your Google Analytics account and go to the admin tab. […]
1. Open Google Analytics and sign into your Analytics account. 2. Click the admin tab on the lower left side of the page. 3. Select the account that you want to make changes on. 4. In the property section, select the corresponding property of the selected account. Then, click on Adwords Linking. 5. On […]
1. Login to your Google Analytics account at www.google.com/analytics. 2. On the bottom left navigation, click on “Admin”. 3. Under the Account column, select the Analytics account that you want to link to your Adwords accounts. 4. In the property column, select the Analytics property you want to link, and click “Adwords Linking”. 5. On […]
Hey everyone, I was just helping a non-profit organization with their PPC marketing and thought this tip would be valuable for you, too. If you are using, or ever plan to use, paid traffic in the future, . . . do yourself a favor and setup your remarketing list audiences NOW. Why now? Because the audiences can […]
A conversion is a measurement of something you want the visitor who clicked on the ad to do, an action you want them to take online. In most cases you want them to buy. Buying is the conversion. The price they paid is the conversion value. This is easiest to understand in an ecommerce business. […]
Micro conversions are upstream events that are not purely direct money generators … … but they are absolutely essential to get people to buy, such as watching a video, downloading a lead magnet, booking a call, setting up a consultation or opting into your email list. Essentially we are monitoring when someone takes an […]
A skilled colleague with a fairly advanced web configuration recently asked me: At this point I realized I want all conversion data in one GA view. Period. Is there is some major reason why I shouldn’t use this approach, that you can think of? I agree, having it all in one view is a good […]
