Ads, Pages, Posts, Groups … What? Here’s How To Make Sense of It All There’s a number of ways to leverage Facebook for your business. The key thing to remember is Facebook is where almost everybody hangs out. (When it comes to attracting prospective customers or clients on Facebook, its also important to remember […]
1. Login to your Facebook Business Manager. 2. Click on “Business Manager” on the top left corner of the page. 3. Click on “All Tools”, then “Audiences”. 4. In the “Asset Library”, click on “Create Audience”. In the dropdown, choose Custom Audience. 5. A popup window will open and will ask you which […]
Hey everyone, I was just helping a non-profit organization with their PPC marketing and thought this tip would be valuable for you, too. If you are using, or ever plan to use, paid traffic in the future, . . . do yourself a favor and setup your remarketing list audiences NOW. Why now? Because the audiences can […]
![[Checklist] Don’t Waste Good Traffic On A Bad Site](https://www.octobermarketing.com/wp-content/uploads/freshizer/bdefc560bf071d79bea58cb9cbf9ea1d_ppc-tip-of-the-day-website-errors-waste-traffic-1156-577-c.jpg)
If you are running any kind of paid traffic and your site has ANY kind of loading issues, you are Burning Money. 90-Second Quick Checklist Here’s a quick list of what to check for: SSL errors Broken pages Page takes more than a few seconds to load Doesn’t load consistently Broken links Layout gets confusing […]
A conversion is a measurement of something you want the visitor who clicked on the ad to do, an action you want them to take online. In most cases you want them to buy. Buying is the conversion. The price they paid is the conversion value. This is easiest to understand in an ecommerce business. […]
Micro conversions are upstream events that are not purely direct money generators … … but they are absolutely essential to get people to buy, such as watching a video, downloading a lead magnet, booking a call, setting up a consultation or opting into your email list. Essentially we are monitoring when someone takes an […]
PPC Can Be Costly When Done Wrong … and Sometimes the Rising Tides does NOT Float all the Boats There’s a few people in this world who quietly accomplish amazing feats of business, turning entire companies around, helping entrepreneurs who are tens (or hundreds) of thousands in the red come sharply back into the black. […]
