PPC

Here’s the 80/20 of AdWords Initial Search Campaign Setup … . . . . Save Money, Prevent Unexpected Disasters: Make sure to keep Search and Display in separate campaigns and don’t mix them. (Google will try to get you to create a combined Search + Display campaign) When you setup your Search campaigns, do not use Search Partners […]

I’ve spent some time reviewing the biggest problems that hold back Google Ads campaigns for E-Commerce Direct-To-Consumer businesses. In one case, the owner was barely breaking even on ad spend. There were loads of small issues that were collectively keeping the campaigns from being profitable. It takes a lot of hard work (And expertise!) to […]

Note: Please make sure you both have an existing Google Ads and Google Analytics account before proceeding with these steps. 1. Login to Google Analytics at analytics.google.com. 2. Click Admin at the lower left corner of the page. 3. Choose which account and property you’d like to manage 4. Under property, choose “Google Ads Linking”.   […]

1. Login to your Google Analytics account at www.google.com/analytics. 2. On the bottom left navigation, click on “Admin”. 3. Under the Account column, select the Analytics account that you want to link to your Adwords accounts. 4. In the property column, select the Analytics property you want to link, and click “Adwords Linking”. 5. On […]

Hey everyone, I was just helping a non-profit organization with their PPC marketing and thought this tip would be valuable for you, too. If you are using, or ever plan to use, paid traffic in the future, . . . do yourself a favor and setup your remarketing list audiences NOW. Why now? Because the audiences can […]

If you are running any kind of paid traffic and your site has ANY kind of loading issues, you are Burning Money. 90-Second Quick Checklist Here’s a quick list of what to check for: SSL errors Broken pages Page takes more than a few seconds to load Doesn’t load consistently Broken links Layout gets confusing […]

A conversion is a measurement of something you want the visitor who clicked on the ad to do, an action you want them to take online. In most cases you want them to buy. Buying is the conversion. The price they paid is the conversion value. This is easiest to understand in an ecommerce business. […]

  Micro conversions are upstream events that are not purely direct money generators … … but they are absolutely essential to get people to buy, such as watching a video, downloading a lead magnet, booking a call, setting up a consultation or opting into your email list. Essentially we are monitoring when someone takes an […]

A skilled colleague with a fairly advanced web configuration recently asked me: At this point I realized I want all conversion data in one GA view. Period. Is there is some major reason why I shouldn’t use this approach, that you can think of? I agree, having it all in one view is a good […]

I tend to picture all digital marketing as part of a sales funnel. During a recent email exchange with a friend I wound up explaining why I look at it this way. I’m sharing what I wrote with you, in the hope that it will increase your understanding of what it takes for your business […]